Content Development and Strategy
As a journalist, I dig deep to get to the heart of a story. This sets me apart.
My approach to understanding your brand is evidence-based and investigative.
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I start with an in-depth interview, which helps me figure out what drives and inspires you.
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Once I've gathered all the facts, I'll shape a cohesive narrative about your brand.
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Then we're ready to articulate your brand story— and ultimately express it through your content strategy — so that it resonates with the audience you're trying to reach.
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Remember: it's that unexpected event or surprising detail that hooks audiences, and feel most authentic and true.
Content Creation/Copywriting
I'll be honest: I'm not a fan of word "content." What I do like are themes and motifs. Stories where the engine of plot propels me forward. Problems with satisfying — but not necessarily expected — solutions.
Your brand should read like a good book you just can’t put down.
As your copywriter, I'll:
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Identify who you want to reach, and the best channels to reach them.
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Create a strategic plan that furthers your business goals and includes blog posts, newsletters, social media content, white papers, or research summaries.
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Measure impact through social analytics
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Develop a project scope and systematic roll-out
Already have a content strategy in place? Then we'll start with an audit, figuring out what to build upon, and where to start from scratch.
Manuscript Development
If you're looking for a partner in literary crime, I am your gal. No matter where you are in the (often lengthy) book-writing process, I can help you get a nonfiction book off the ground — and see you through to publication. Your book may be your passion project, but it's also a product. My goal is to help you craft the story you want to tell, and provide insight into market conditions and connect with audiences that want to read (and buy) your book.
That includes a full buffet of services:
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Developmental Editing
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Editorial Coaching
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Manuscript Critique
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Proposal Critique
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Proposal Writing
**All services begin at $400 and vary based on length of engagement and word count.
**One-on-one coaching begins at $100/hour.
“The impulse to write things down is a peculiarly compulsive one, inexplicable to those who do not share it, useful only accidentally, only secondarily, in the way that any compulsion tries to justify itself."
— Joan Didion, Slouching Toward Bethlehem
